HubSpot
Integration Guide

HubSpot CRM Integration

Install the BNCPay equipment financing app in your HubSpot portal. Once connected, your team sees a live financing calculator inside every deal record — no switching tabs.

Before You Start

Active BNCPay vendor account
HubSpot account (any paid tier or free CRM)
Super Admin or App Marketplace permissions in HubSpot
Your BNCPay Vendor ID (provided during onboarding)

This guide walks you through installing the BNCPay Equipment Financing app from the HubSpot Marketplace. The integration adds a financing calculator card to your deal and quote records so your sales team can calculate monthly payments and send financing application links without leaving HubSpot.


1
Marketplace

Install from the HubSpot Marketplace

  1. Log into your HubSpot account at app.hubspot.com
  2. Click the Marketplace icon in the top navigation (the grid icon), then select App Marketplace
  3. Search for "BNCPay Equipment Financing"
  4. Click the app listing, then click Install app
  5. Review the permissions requested and click Connect app to authorize
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The app requests read access to deals, contacts, companies, and quotes — and write access to create notes and tasks on deal records. It does not access any data outside of these objects.

2
Authorization

Connect Your BNCPay Account

After clicking Connect app, HubSpot will redirect you to a BNCPay authorization page. This confirms which BNCPay vendor account to link to your HubSpot portal.

  1. On the BNCPay authorization page, enter your Vendor ID (found in your BNCPay vendor portal or provided during onboarding)
  2. Click Authorize to complete the connection
  3. You'll be redirected back to HubSpot — you should see a success confirmation
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Don't have your Vendor ID? Contact us at support@bncpay.com and we'll send it to you. New vendors must be approved before connecting.

3
Setup

Add the Card to Your Deal Sidebar

The BNCPay financing calculator appears as a card in the HubSpot deal sidebar. You need to add it once per record type you want it to appear on.

  1. In HubSpot, navigate to CRM → Deals and open any deal record
  2. In the right sidebar, scroll to the bottom and click Customize (or click the pencil icon at the top of the sidebar)
  3. In the sidebar editor, click Add cards
  4. Find BNCPay Financing Calculator in the list and click to add it
  5. Drag the card to your preferred position in the sidebar
  6. Click Save

Repeat this for Quotes if you want the calculator available there too. The card works on deal and quote records.

BNCPay Financing Calculator
Equipment Price
$45,000
Term
60 months
Est. Monthly Payment
$945 / mo
Send Application Link
4
Verification

Test the Integration

Open a deal record in HubSpot. You should see the BNCPay Financing Calculator card in the right sidebar. Here's what to verify:

  • The card loads and displays without an error message
  • If the deal has an amount set, the Equipment Price field should pre-fill automatically
  • Changing the price and term should update the monthly payment estimate in real time
  • The Send Application Link button should open HubSpot's email composer with a pre-filled financing link
⚠️

Card shows "Not Connected" or "Approval Pending"? Your BNCPay vendor account may not be approved yet, or the authorization step didn't complete. Email support@bncpay.com with your HubSpot portal ID and we'll check the connection status.

5
Using It

Using the Financing Calculator

The calculator works directly inside your deal record sidebar. Here's how your sales team will use it day-to-day:

  • Equipment Price — auto-filled from the deal amount, or enter manually for any price
  • Term — select 24, 36, 48, or 60 months to show different payment scenarios
  • Monthly payment estimate — updates instantly as price or term changes
  • Call Script — expand the call script section to see talking points, common objections, and a closing script tailored for financing conversations
ℹ️

Payment estimates are based on the factor rates configured for your vendor account. These are typical financing estimates — final rates depend on the customer's credit approval through BNC Finance.

6
Workflow

Sending Application Links

When a customer is ready to apply, click Send Application Link in the card. This opens HubSpot's email composer pre-filled with:

  • A subject line referencing the equipment and monthly payment estimate
  • A link to the BNC Finance application at bncfin.com/app with your vendor ID pre-attached
  • A brief message the customer can follow to complete their application

Review and customize the email as needed before sending. HubSpot logs the sent email on the deal record automatically.

Applications submitted through your vendor link are tracked in your BNCPay vendor portal. You'll receive a notification when a customer completes an application.


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Help

Troubleshooting

Card shows "Not Connected"
The authorization between your HubSpot portal and BNCPay account didn't complete. Go to HubSpot Settings → Integrations → Connected Apps, find BNCPay, and click to re-authorize. If that doesn't work, uninstall and reinstall the app.

Equipment price isn't auto-filling
Check that the deal has an amount set in the Amount field (not a custom field). The integration reads HubSpot's standard amount and hs_total_amount properties.

Card doesn't appear in the sidebar
You may need to add it manually — see Step 3. Cards added by integrations aren't always auto-pinned. Each HubSpot user can also customize their own sidebar view.

Monthly payment looks off
Payment estimates use the factor rates configured for your vendor account. If the numbers don't match what you expect, contact us at support@bncpay.com — we can adjust your factor rate configuration.

Still stuck? Email support@bncpay.com with your HubSpot portal ID and a description of the issue. We typically respond within one business day.

Removal

Uninstalling BNCPay

To disconnect BNCPay from your HubSpot portal:

  1. In HubSpot, go to Settings → Integrations → Connected Apps
  2. Find BNCPay Equipment Financing and click Uninstall
  3. Confirm the uninstall — this immediately revokes BNCPay's access to your HubSpot data

If you also want us to delete any data stored on the BNCPay side (OAuth tokens, usage logs), email support@bncpay.com and we'll process the deletion within 30 days.